For childhood friends and co-founders Daniel Djurdjevic and Charlie Lindström, the idea for CHIMI was born when Charlie broke a pair of sunglasses. Despite replacing them several years later, he still wanted the same style. “Everything about my style had developed, but I wanted the same silhouette of glasses, six years after I bought them the first time,” he said. It wasn’t just about eyewear — It’s about what makes you come back to the same pair years after you bought them the first time. What makes eyewear not just a accessory but a personal statement. Priced for everyday life, which makes replacing them as carefree as wearing them.

CHIMI is all about seeing the world differently. It’s a movement of freedom, empowerment and ease. It reflects a strong community, that sees eyewear as something personal and expressive. We’ve turned eyewear to a canvas for storytelling, experimentations, connections, failing boldly and succeeding loudly. Always leaving the customers wondering “What will happen next?”.

CHIMI has grown into more than one of leading eyewear brands in Sweden. It has traveled far beyond borders and oceans, becoming a global presence in eyewear. The irony isn’t lost on us — Crafting sunglasses in one of the coldest and darkest countries of the world to trying to capture the light of the entire globe. But, maybe that’s precisely what it’s all about. To create something that makes people smile. To create moments that transforms their day. CHIMI is not just about what you wear — it’s about how it makes you feel.